Mar 29, 2024  
2011-2012 Catalog 
    
2011-2012 Catalog [ARCHIVED PUBLICATION]

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MARK 201 - Principles of Marketing

3-0-3
Covers the basic theories that guide marketing practices, and acquaints students with the fundamental concepts of marketing. The course focuses on developing effective marketing strategies and the marketers’ use of price, product, promotion, and distribution strategies. (LCTCS Course: BUS 200/2000)



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