May 26, 2024  
2016 - 2017 Catalog 
    
2016 - 2017 Catalog [ARCHIVED PUBLICATION]

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MARK 201 - Principles of Marketing

3-0-3
Covers the basic theories that guide marketing practices, and acquaints students with the fundamental concepts of marketing. The course focuses on developing effective marketing strategies and the marketers’ use of price, product, promotion, and distribution strategies. Prerequisite(s): Completion of Developmental Reading requirements. Eligibility for ENGL-101.



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