May 26, 2024  
2016 - 2017 Catalog 
    
2016 - 2017 Catalog [ARCHIVED PUBLICATION]

Add to Portfolio (opens a new window)

MARK 208 - Social Media and e-Marketing

3-0-3
E-Marketing , also referred to as online marketing or Internet marketing, is the marketing of products or services over the Internet as well as the process of growing and promoting an organization using On-line media including Social Media.  Includes on-line marketing strategies, value chain models, the Internet customer, evaluating web marketing programs, social concerns and regulatory issues in this rapidly-evolving form of media. Prerequisite(s): MARK 201.



Add to Portfolio (opens a new window)