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Mar 28, 2024
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MARK 201 - Principles of Marketing3 lecture hours, no lab hours, 3 credit hours Covers the basic theories that guide marketing practices and acquaints students with the fundamental concepts of marketing. The course focuses on developing effective marketing strategies and the marketers’ use of price, product, promotion, and distribution strategies. Prerequisite(s): Completion of Developmental Reading requirements. Eligibility for ENGL 101.
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