Mar 28, 2024  
2017 - 2018 Catalog 
    
2017 - 2018 Catalog [ARCHIVED PUBLICATION]

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MARK 201 - Principles of Marketing

3 lecture hours, no lab hours, 3 credit hours
Covers the basic theories that guide marketing practices and acquaints students with the fundamental concepts of marketing. The course focuses on developing effective marketing strategies and the marketers’ use of price, product, promotion, and distribution strategies. Prerequisite(s): Completion of Developmental Reading requirements. Eligibility for ENGL 101.



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