MARK 208 - Social Media and e-Marketing

3 lecture hours, no lab hours, 3 credit hours
E-Marketing , also referred to as online marketing or Internet marketing, is the marketing of products or services over the Internet as well as the process of growing and promoting an organization using on-line media including social media. Includes on-line marketing strategies, value chain models, the Internet customer, evaluating web marketing programs, social concerns, and regulatory issues in this rapidly-evolving form of media. Prerequisite(s): MARK 201.