Nov 22, 2024  
2012 - 2013 Catalog 
    
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2012 - 2013 Catalog [ARCHIVED PUBLICATION]

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MARK 201 - Principles of Marketing

3-0-3
Covers the basic theories that guide marketing practices, and acquaints students with the fundamental concepts of marketing. The course focuses on developing effective marketing strategies and the marketers’ use of price, product, promotion, and distribution strategies. (LCTCS Course: BUS 200/2000)


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