MARK 208 - Internet Marketing

3-0-3
Internet marketing, also referred to as online marketing or e-marketing, is the marketing of products or services over the Internet as well as the process of growing and promoting an organization using online media. This course focuses on online marketing strategies, value-chain models, business models, the Internet customer, evaluating web marketing programs, social concerns, and regulatory issues in this rapidly evolving form of media. Prerequisite(s): MARK 201.