Nov 24, 2024

2018 - 2019 Catalog

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2018 - 2019 Catalog [ARCHIVED PUBLICATION]

Concentration in Marketing

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Suggested Sequence

First Semester

BUSG 129 - Introduction to Business 3 credit hours
BUSG 224 - Business Computer Applications 3 credit hours OR
CMIN 201 - Computer & Internet Literacy 3 credit hours
ENGL 101 - English Composition I 3 credit hours OR
ENGL 110 - Intensive English Composition I
MATH 120 - Contemporary Math 3 credit hours
Humanities Requirement, 3 credit hours

Total: 15 credit hours

Second Semester

ACCT 201 - Principles of Accounting I 3 credit hours
ENGL 102 - English Composition II 3 credit hours
MANG 201 - Principles of Management 3 credit hours
MARK 201 - Principles of Marketing 3 credit hours
Natural Science Requirement, 3 credit hours

Total: 15 credit hours

Third Semester

BUSG 240 - Business Communications 3 credit hours
ECON 202 - Microeconomics 3 credit hours
MARK 211 - Personal Selling 3 credit hours

Choose two (2) courses from the following list:

BUSG 102 - Customer Service 3 credit hours
BUSG 121 - Business Mathematics 3 credit hours
BUSG 128 - Electronic Commerce 3 credit hours
HOST 221 - Hospitality Marketing 3 credit hours
MUSB 101 - Introduction to Music Business 3 credit hours
MUSB 103 - Music Marketing and Promotion 3 credit hours
Any course with the MARK prefix

Total: 15 credit hours

Fourth Semester

BUSG 275 - Internship 3 credit hours OR
MANG 276 - Foundations of Strategic Management 3 credit hours
BUSL 250 - Legal Environment of Business 3 credit hours

Choose three (3) courses from the following list:

BUSG 102 - Customer Service 3 credit hours
BUSG 121 - Business Mathematics 3 credit hours
BUSG 128 - Electronic Commerce 3 credit hours
HOST 221 - Hospitality Marketing 3 credit hours
MUSB 101 - Introduction to Music Business 3 credit hours
MUSB 103 - Music Marketing and Promotion 3 credit hours
Any course with the MARK prefix

Total: 15 credit hours

TOTAL CREDIT HOURS: 60

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