Nov 24, 2024  
2011-2012 Catalog 
    
Catalog Navigation
  Publication Home
  Academic Calendar
  Academic Programs by Division
  Administrators / Faculty / Staff
  Admissions
  Financial Information
  Academic Policies and Procedures
  General Policies and Procedures
  Instructional and Support Services
  Student Life
  General Degree Requirements
  General Education Characteristics
  General Education Requirements
  Programs of Study
  Course Prefix/Credit Hour Keys
  Courses
  About Us
  My Portfolio
HELP
2011-2012 Catalog [ARCHIVED PUBLICATION]

Add to Portfolio (opens a new window)

MARK 201 - Principles of Marketing

3-0-3
Covers the basic theories that guide marketing practices, and acquaints students with the fundamental concepts of marketing. The course focuses on developing effective marketing strategies and the marketers’ use of price, product, promotion, and distribution strategies. (LCTCS Course: BUS 200/2000)


Add to Portfolio (opens a new window)